It’s a truth universally acknowledged that live events are crucial to your marketing strategy – or at least, 80% of marketing professionals believe this to be so (Bizzabo, 2017). But, where do you start?

As we reach the end of 2018, naturally many of us will be reviewing our marketing strategies for 2019 to work out where there is opportunity to grow, how far our budgets can be stretched, what strategies will be most engaging for our target audiences.

As you build up your strategy for 2019, think about these 3 statements:

  1. The average person is exposed to 5,000+ advertisements each day. How are you going to ensure your message is shared without being drowned out by the noise?
  2. Increasing personalisation for customers across all marketing channels canyou’re your customer spending habits grow by up to 500%! How will you manage to make the subtle personalised touch points needed to get your customers to buy into you?
  3. 8 out of 10 people say that live demo’s and free samples are significantly important in purchase making decisions. Where can you give this opportunity to your clients? 

Investing in your events strategy can help you to reach your target market, increase your client spend and close the deal. But only if you get your event strategy right! Running an event isn’t rocket science, but that doesn’t mean it’s easy. Here’s a little secret for you: the key to being successful in events is making sure you forward plan effectively, think of every eventuality and firefight unexpected problems as quickly as possible!

So, if you now know the secret, why bother using an expert?

Much like everything in life, an events expert has been there, done that, and is used to the pressure of juggling many plates! Having an expert on side means you don’t have to worry about the nitty gritty detail – they’ll have it in hand so that you can just enjoy the experience. They will have thought through every eventuality and be able to handle the unexpected. An event expert that’s truly worth their salt will always be thinking about the desired outcomes for their clients – so you can ensure that you’re able to deliver for your company and your clients!

Thinking about how you can plan events into your schedule for 2019? Email kate@secreteventservice.com to discuss how we can support you.

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